Digital Work

Content Strategy & UX Optimization

burton: homepage content

Content Strategy & UX Optimization

Increasing banner revenue, and overall site conversion rate through data analysis, strategic content placement, and UX changes on the homepage of burton.com

Skier in orange gear holding snowboard, with snow-covered trees and snowboarding equipment in the background on a snowy mountain.

Product & Campaign Launch:

BURTON: Seasonal collection

Product & Campaign Launch:

Planning and launching the Burton Futuretrust seasonal outerwear collection and campaign on burton.com for Burton Snowboards.

Advertisement for Burton FutureTryst gender-neutral outerwear, featuring a person wearing a beige jacket outdoors in a snowy environment with text overlay.

Navigation & Catalog Architecture:

BURTON: NAVIGATION REDESIGN

Redesigning the catalog architecture and navigation on burton.com to reduce mobile bounce rate, increase CVR across device types, and remove friction points in product discovery.

Screenshot of Burton website homepage with navigation menu, showcasing women's winter jackets, outdoor snowboarding scene, and models wearing pastel colored snow jackets.

Copy Writing & SEO Optimization

Skirack: Blog Posts

Utilizing keyword research, industry trends, and current events to write content aimed at generating organic traffic, improving brand trust, and connection with consumers.

Three hikers trekking through a forested mountain trail with a distant valley view in the background.