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      <image:title>Journal - What Fine Art Taught Me About Brand Strategy (That Business School Didn't) - “Your brand is how the world perceives you. It is the silent conversation you have with your consumers, again, and again, and again.”</image:title>
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      <image:title>Journal - What Fine Art Taught Me About Brand Strategy (That Business School Didn't) - Make it stand out</image:title>
      <image:caption>An example of how Backcountry.com used visual elements in their Holiday Gift Guide to communicate brand identity.</image:caption>
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